A high email bounce rate can stem from various factors. Understanding these reasons is the first step to addressing and reducing them. Here are the common culprits:
- Invalid Email Address: Incorrect or outdated address.
- Full Mailboxes: Recipient’s mailbox is at capacity.
- Emails Flagged as Spam: Content triggers spam filters.
- Server Issues: Recipient’s email server is down or not functioning.
- Poor Sender Reputation: Low trust due to previous flagged emails or spammy behavior.