How GDPR affects our services
EU introduced GDPR to help its citizens protect their privacy. We can argue if this was the right move, especially for B2B sales and marketing, but right now there is nothing left to do but to adapt to it.
When you create a contact data list or work on updating an existing contact list, we are working with the names and e-mail addresses of people employed at relevant companies.
Since this information can be used to identify a specific person, they are covered by GDPR.
On the other hand, when you send out sales and/or marketing emails you are using those same email addresses, which again falls under the purview of GDPR. In both cases, GDPR defines your role as a Data Processor and as a Data Controller.
This means that we act on behalf of our users and in accordance with your ways to use ZeroIn as a platform, thus having a lower level of responsibility on how this data is used.
GDPR regulation does require us, as database holders to allow individuals to ask for their data to be erased from our database.
Delete my data
To do so, please fill in our contact form here and your data will be permanently deleted from our database.
How to send emails regarding GDPR (and when you shouldn’t)
Depending on the EU country where leads are located, using this data may be problematic. To make sure you are using this data properly, you should always notify people added to the list about how their data was collected, how it will be used, and what are their rights.
Also, when you want to send emails to the email addresses collected, there is no uniform approach for the whole European Union.
In some countries – the United Kingdom, France, Finland, Ireland, Sweden, for instance – you can send sales and marketing emails to a person’s business email address if it’s relevant for them.
This means there is a legitimate interest to offer them your products or services, with the understanding that they or their company can use it, and that this is the relevant person in terms of deciding about acquiring said product or service.
In some other countries – Germany, Austria, Spain, and Italy – sending such emails is possible only after getting prior consent.
And in some cases, this also applies to sending sales and marketing emails to a generic, non-personal corporate email address.
Our users, as Data Controllers, should make sure their lead lists are used in compliance with GDPR by notifying people added to their lists as soon as possible.
To anyone looking for potential clients in the European Union, we would recommend talking to legal experts.