Reducing your email bounce rate requires a blend of tried-and-true methods and adapting to current trends.
Here are key tactics to consider:
1. Clean Your Email List: Regularly remove outdated or invalid addresses.
2. Use Double Opt-In: Ensure subscribers genuinely want to receive your emails.
3. Maintain Consistent Sending Frequency: Avoid sudden spikes in email sends.
4. Authenticate Your Emails: Use protocols like SPF, DKIM, and DMARC.
5. Uphold a Good Sender Reputation: Monitor feedback and maintain best practices.
6. Segment Your Email List: Tailor content to specific groups.
7. Opt for Reliable Email Service Providers: Choose providers known for high deliverability.