Measuring the success of an email campaign isn’t just about the bounce rate.


It’s about understanding the broader impact and the ripple effect on other pivotal metrics.


Here’s a breakdown:


Conversion Rate: Gauge the percentage of recipients taking desired actions, such as signing up or making a purchase.


Engagement Metrics: Examine open rates, click-through rates, and time spent reading the email.


Subscriber Growth Rate: Monitor the health and growth of your email list.


Customer Feedback: Encourage direct feedback to gain insights.


Unsubscribes: Track and understand the reasons behind opt-outs.


Return on Investment (ROI): Assess the financial efficacy of your email campaigns.

How useful was it?

No votes yet