For optimal lead enrichment, understanding and choosing the right type of data is crucial. Here’s a concise breakdown:
Firmographic Data:
- Industry
- Location
- Annual Revenue
- Company Size
Demographic Data:
- Age
- Gender
- Job Title
- Seniority Level
Technographic Data:
- Technology Stack
- Website Analytics
- Social Media Presence
Behavioral Data:
- Engagement Metrics
- Purchase History
- Feedback
Psychographic Data:
- Values
- Challenges
- Goals