Sales productivity metrics are the key figures that show how effectively your sales team operates.

 

They go beyond just total sales or deal numbers, diving into the efficiency of the sales process itself.

 

These metrics help you understand both the outcomes (like revenue) and the processes (like time to close a deal), giving you a complete picture of your team’s performance and areas for improvement.

 

They are essential for evaluating and enhancing both the efficiency and effectiveness of your sales operations.

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