Here are 6 key lead conversion metrics in 2023:


1. Lead Conversion Rate: Percentage of leads that turn into sales.
2. Lead-to-Sale Conversion Rate: Proportion of total leads that become customers.
3. Cost Per Conversion: Financial investment required for each lead conversion.
4. Lead Value: Potential revenue each lead represents.
5. Conversion ROI: Return on investment for each conversion campaign.
6. Time to Conversion: Time taken for a lead to convert into a sale.

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