Lead enrichment revolves around harnessing information, and the origin of that data makes a substantial difference. Let’s simplify where this data can be drawn from:
Internal Sources:
- CRM Systems
- Sales and Support Teams
- Website Analytics
- Email Campaign Metrics
External Sources:
- Third-party Data Vendors
- Industry Papers
- Social Media and Web Behavior
- Physical Events
- Public Records and Databases
Blending data from both internal and external channels is crucial. By compiling a detailed profile from various sources, you enhance the precision and effectiveness of your engagement with leads.