Lead enrichment is essentially a deep-dive into any initial data you possess about a lead.
You start off with a singular piece of information, such as an email or company name. Using advanced tools, this minimal data is then expanded.
For instance, an email might be traced back to a LinkedIn profile, revealing details like job titles or recent achievements.
Likewise, a company name can open doors to insights about the firm’s operations, leadership, or financial standing.
As the process unfolds, what was once a mere tidbit of data transforms into a comprehensive lead profile, equipping you with the insights needed for effective engagement.