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LinkedIn has nearly 700 million monthly users, and more people join it each day in search of a new job, to recruit new employees, and to have a place to network with professionals from different businesses.

Contrary to what it may have seemed like at first, the rise of social media and the direction it has taken has only helped establish email as the most effective sales channel, and this is especially true for B2B cold emails.

One of the hardest things about being a startup is getting those first few customers. And when you consider the fact that about 20% of startups fail in the first year, the pressure and anxiety go up even more. To make sure you’re among the 80% that make it, you need to go through a lot of trial and error, but above all else, you need to know your target audience and how to reach them. You’ll find one of the most foolproof ways to do so right here in this article.