When reaching out to B2B customers, it’s essential to strike the right balance between the number of leads and their quality.
Aim for a robust pool of potential clients, but ensure they align well with what your business offers.
Remember, it’s not just about having many leads, it’s about having leads that truly resonate with your services or products so there’s a high chance of them becoming paying clients.
This balance is crucial for an outreach strategy that’s not only impressive on paper but also effective in practice.