A qualified lead is a potential customer who not only matches your ideal buyer profile but has also shown a clear interest in purchasing.


They’re vetted by marketing and sales teams and are ready to engage further.


In lead generation, there are two types: MQLs (Marketing Qualified Leads) who show initial interest, and SQLs (Sales Qualified Leads) who are seriously considering a purchase and ready for deeper engagement.


Qualified leads generally refer to SQLs.

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