An unclean email list poses multiple threats to your email marketing strategy, especially in 2023.
High bounces from invalid addresses can tarnish your sender reputation, potentially leading to blacklisting by Email Service Providers (ESPs).
This not only affects the likelihood of successful email delivery but also wastes financial resources, as sending emails to inactive addresses incurs costs without any return.
Moreover, with a cluttered list, your engagement metrics become unreliable, making it challenging to gauge campaign success accurately.
In essence, an unclean list jeopardizes your reputation, budget, and the effectiveness of your campaigns, underscoring the importance of regular list maintenance.