MQL, SQL, and PQL are terms that represent different stages of a lead’s readiness to buy:


An MQL (Marketing Qualified Lead) has shown initial interest, like engaging with content or subscribing to a newsletter, but isn’t ready to buy yet.


An SQL (Sales Qualified Lead) indicates readiness to purchase, often demonstrated by actions like requesting a demo or more detailed information.


A PQL (Product Qualified Lead), common in the SaaS sector, has used your product, typically through a trial, and shows interest in upgrading.


These categories help in tailoring sales approaches according to the lead’s stage in the buying journey.

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