To truly gauge the success of your sales leads tracking, you need to delve into specific KPIs.


Here’s a breakdown:

  • Conversion Rate
  • Lead Source Effectiveness
  • Time to Conversion
  • Lead Response Time
  • Cost Per Acquisition (CPA)
  • ROI of Lead Generation Campaigns
  • Lead-to-Customer Ratio
  • Sales-Ready Leads
  • Sales Team Feedback
  • Customer Lifetime Value (CLTV) vs. CPA

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