To truly gauge the success of your sales leads tracking, you need to delve into specific KPIs.
Here’s a breakdown:
- Conversion Rate
- Lead Source Effectiveness
- Time to Conversion
- Lead Response Time
- Cost Per Acquisition (CPA)
- ROI of Lead Generation Campaigns
- Lead-to-Customer Ratio
- Sales-Ready Leads
- Sales Team Feedback
- Customer Lifetime Value (CLTV) vs. CPA