The number of touchpoints needed for a lead to convert can vary greatly.
Here’s a general guideline:
Inactive Customers: May only need 1-3 touchpoints to reignite their interest due to previous interactions with your brand.
Warm Inbound Leads: Those who’ve shown some interest could require a more tailored approach, potentially needing 5-12 touchpoints.
Cold Prospects: Individuals with no prior knowledge or interest in your brand could need a substantial number, like 20-50 touchpoints, to move through the awareness and consideration stages.
However, it’s not just about the quantity of these interactions.
Quality and relevance of each touchpoint are crucial.