A qualified lead is a potential customer who not only matches your ideal buyer profile but has also shown a clear interest in purchasing.
They’re vetted by marketing and sales teams and are ready to engage further.
In lead generation, there are two types: MQLs (Marketing Qualified Leads) who show initial interest, and SQLs (Sales Qualified Leads) who are seriously considering a purchase and ready for deeper engagement.
Qualified leads generally refer to SQLs.