If you’re not using an ICP, lead enrichment, and lead qualification in your B2B lead generation efforts, you’re missing out.


For effective lead generation, it’s crucial that you truly understand who your customers are, and what their buyer journey is. And for further optimization of the sales process, it’s crucial that you employ lead enrichment and qualification. It’s how you’ll know who to spend your time on.

How useful was it?

No votes yet