Ironically, GDPR demands privacy policies and terms of conditions to be written in simple language anyone can understand, while the regulation itself seems to be difficult to interpret for people around the world.

It is in light of these doubts that we are sharing this overview of GDPR and why it is important, especially when it comes to sending emails. Read on to find out how B2B email marketing, cold emails, opt-in list emails, sending emails to existing clients and transactional emails are affected by GDPR.

In the summary of this post, you will also find a link to download our Checklist for GDPR Compliant Emails.

What is GDPR?

GDPR, which stands for General Data Protection Regulation, is a legal regulation introduced by The Council of the European Union and The European Parliament to protect personal data of EU citizens. This is precisely why GDPR was created – data protection. Whenever you are feeling it is unfair, remember that.

Why was GDPR created?

GDPR is all about protecting personal data of EU citizens, ensuring that their information is secure, and not about digital marketing nor outbound sales. Naturally, since digital marketing nor outbound sales, demand processing personal data, GDPR will make some operations more complicated, although it will in turn benefit your business in some ways.

Which countries does GDPR cover?

General Data Protection Regulation covers countries of the European Union and its citizens’ data, wherever in the world it might be processed.

Which organisations does GDPR apply to?

GDPR applies to any organization or entity which processes data of EU citizens, regardless of where in the world that data is actually processed. If EU citizens are your: existing customers email subscribers or cold email targets Even if your company is not in the EU, you must be GDPR compliant. What is personal data in terms of GDPR? According to GDPR definition, “personal data” is any personal data that could be used to identify one specific person, any piece of personally identifiable information (PII). GDPR Personal Data List Source via Lawinfographic But, is an email address PII?

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